Project: A Design-Led Client Platform for DM Bespoke Jewellery
DM Bespoke Jewellery is a bespoke jewellery studio based in Hatton Garden, specialising in engagement rings, wedding bands, and custom commissions.
Operating in a highly design-led and appointment-driven environment, the studio relies on a consistent flow of high-quality client enquiries alongside ongoing engagement with returning customers.
As demand for bespoke commissions increased, it became increasingly important that their digital presence reflected the quality and individuality of their work — both in terms of client perception and internal coordination.
The Challenge
As the studio continued to grow, their existing online presence provided limited support for:
- Presenting bespoke commissions at a premium level
- Managing inbound client enquiries
- Coordinating appointment-based consultations
- Maintaining ongoing marketing activity
- Tracking prospective and returning clients
Client interactions were handled manually, with limited internal visibility across new opportunities or repeat engagement.
DM Bespoke Jewellery website is developed to showcase the incredible reviews and service delivered
Our Approach
In Check Software delivered a design-led website platform built to showcase DM Bespoke Jewellery’s work through large-format imagery and structured commission galleries, enabling prospective clients to engage with the studio’s portfolio more effectively.
Behind the scenes, CRM integration and AI-assisted automation were introduced to support:
- Enquiry capture and routing
- Consultation booking workflows
- Internal client management
- Newsletter and marketing activity
- WhatsApp Business communication
- Reporting visibility across live opportunities
This allowed DM Bespoke to present commissions externally at a higher standard, while introducing internal systems to manage client relationships more efficiently
The Outcome
The updated platform has supported improved coordination of client enquiries and ongoing engagement, while providing a digital environment that reflects the bespoke nature of the studio’s work.
Automation across marketing and internal workflows has reduced administrative overhead and improved visibility across prospective and returning clients.
DM Bespoke Jewellery handmade items selection
“They delivered a high-end website with custom integrations, internal CRM tooling, newsletter and WhatsApp automation — helping us manage enquiries and client engagement more effectively.”
Owner
DM Bespoke Jewellery
DM Bespoke Jewellery continues to engage In Check Software for ongoing platform support as the studio expands its bespoke commission work.
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