Case Study: Everstone Property Partners

Project: Connecting Alto, Property Portals, and Agency Marketing into a Single Platform

Client: Everstone Property Partners - Lettings & Property Management, North East & North West England

The Problem

For a letting agency, the website is often the first thing a prospective landlord checks before agreeing to a meeting. For Everstone Property Partners, that first impression was costing them business.

Their existing site was built on a standard agency theme - functional for displaying listings, but not designed to convert. It was slow, difficult to update, and didn't reflect the quality of service Everstone actually delivered. New landlord prospects were arriving at the website and leaving with the wrong impression, before any conversation had taken place.

Separately, producing property brochures and landlord-facing marketing materials was a manual, time-consuming process - disconnected from the systems the team already used every day.

The agency needed a website that could actively compete for landlord business. But they couldn't afford to add administrative overhead to achieve it — any new platform still needed to surface live listing data automatically, without duplicating work already being done in Alto.

The Approach

In Check Software rebuilt the Everstone website from the ground up and integrated it directly with Alto — the property management platform at the heart of Everstone's operations — via a custom API connection.

Property listings created or updated within Alto now flow automatically to the public website. The same data that feeds Rightmove and Zoopla powers the Everstone site directly, with Alto retained as the single source of truth for all listing and tenancy information. The website works with Alto, not around it.

Alongside the listing integration, we introduced an automated document generation layer built into the same platform. This handles two distinct types of material:

Per-property brochures are generated automatically from live Alto listing data — the moment a property is added or updated in Alto, a formatted, branded brochure is ready to use. No manual formatting, no separate tooling.

Agency marketing brochures give Everstone a polished, consistent set of company-level materials for winning new landlord business — aligned with the website's branding and updated centrally, so everything the agency puts in front of a prospect tells the same story.

The result: a conversion-focused website, an automated property marketing workflow, and a professional business development toolkit — all operating from a single platform, with Alto at the centre.

The Outcome

Since launch, Everstone has seen a meaningful improvement in landlord lead generation. New prospects arriving at the website now encounter an agency that looks credible, professional, and well-organised - and that impression carries through to every document they receive.

"Before the new site, we were losing landlords before we'd even had a conversation. Now when we send prospects to the website, it does the selling for us - and the brochures we can put in front of landlords look like they came from a much bigger agency."

— Director, Everstone Property Partners

More landlord enquiries - prospects who previously dropped off are now converting into leads.

Stronger first impressions - new landlords arrive at their first meeting with a better initial opinion of the agency.

Zero manual listing updates - Alto remains the single source of truth; the website reflects live data automatically.

Property brochures on demand - every listing has a print-ready, branded brochure the moment it goes live in Alto.

Consistent agency materials - company-level brochures aligned with the website, ready for landlord meetings and business development.

Full portal consistency - website listings stay in sync with Rightmove and Zoopla from the same underlying dataset.

Everstone Property Partners is a lettings and property management agency specialising in portfolio landlords across the North East and North West of England.